Launched in June 2012, the Air Yeezy 2 NRG 'Pure Platinum' features a subdued colorway that blends varying shades of grey on the upper and a contrasting pop of bright red on the collar lining. The snakeskin texture on the side panels and prominent ridges on the molded rubber heel serve to elevate the design. Using the Air Tech Challenge II midsole to keep the shoe grounded in the heritage of the Swoosh, the unique design allows it to straddle the line between sport and fashion.